Corporate Communication Unit
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The Corporate Communications Unit, Public Service Department, was approved following the Financial Procedure Act, 1957 Section 15 (3) Posts Warrant No. A51 2009, which became effective on 16 March 2009. The establishment of this unit was done through the decision of the Special Cabinet Committee on National Management, Series 6 No.2 / 2008m on 22 September 2008. The committee had agreed that the posts of Public Relations Officers (PPA) in the ministries should be revised and the role and functions of PPAs should be realigned in tandem with the aspirations of the government.
The Corporate Communications Unit was established on 1 January 2016 through the restructuring process of the previous Communications Team and the expansion of their roles and functions, which serve to enhance the image of PSD as the main driving force for public service transformation.
- Maintaining positive relations between the Department, the public, and media through an effective dissemination of information service strategy that contributes to PSD’s objectives;
- Ensuring the effective planning and implementation of media plans regarding publicity, promotions and campaigns for every policy, role, programme, and activity as well as official Department functions through promotional items and print and electronic media.
- Providing handouts and reference materials to the public and media, including informative materials for each policy, role, programme and activity as well as official Department functions through the issuance of printed materials such as newsletters, annual reports, brochures, flyers, photographs, and videos;
- Ensuring complaints and suggestions from customers and the public regarding the services provided by PSD are followed through smoothly while meeting their demands; and
- Ensuring that customers and public who seek information or who are currently or had previously received any service from the Department are treated well and handled quickly and effectively.
Serves as the corporate image catalyst for PSD by becoming the medium of information delivery regarding corporate clients and customers for the DGPS. As the manager of communications and media relations, as well as the supervisor of PSD’s counter services, the Corporate Communications Unit is directly responsible to the DGPS with the following main functions:
- Acting as the Department’s focal point in the dissemination of information at departmental national and global levels
- Planning and implementing PSD’s corporate image empowerment strategy;
- Planning and implementing the Department’s public relations programmes; and
- Coordinating the preparation of briefings, logistics and visitation arrangements for the Department’s local and foreign guests
- Planning, managing and documenting information materials for every policy, roles, programme and activity as well as the Department’s official functions through the publication of printed materials such as newsletters, annual reports, brochures, flyers, photos, and videos for distribution to the media and the public for their reference;
- Coordinating and documenting the DGPS’s speeches; and
- Coordinating and updating the contents of the PSD Portal.
- Acting as the focal point regarding matters concerning the Department’s service delivery and customer relationships;
- Planning and implementing PSD’s service delivery strategies and control management. Managing the daily operations of the JPA4U counter.
- Coordinating and managing complaints, questions and suggestions received by the Department through SISPAA, MyGCC, letters, e-mails, telephone calls, facsimile and social media.
- Planning and implementing PSD’s e-Pelanggan programme (Virtual Meet the Customers Day).
- Planning and implementing PSD’s annual Customer Satisfaction Survey.
- Monitoring and managing feedback on current issues related to PSD and the Public Service.
- Planning and implementing media plans regarding publicity, promotions and campaigns for every policy, role, programme and activity as well as official Department functions through TV and radio broadcasts; promotional materials such as buntings, banners and billboards; articles for the newspaper inserts; speeches; and information programs on PSD‘s service delivery;
- Managing public and media relations by planning media strategies on dissemination of information through media coverage/press conferences, press releases, media releases and special TV/radio/newspaper interviews, as well as programmes with the media; and
- Conveying information on facts and circumstances related to the Department.
- Monitoring the content of the PSD Portal.
- Managing the Department’s social media accounts by ensuring the contents are constantly updated with the Department’s programmes/activities and current issues related to the public service;
- Monitoring and managing PSD’s Information Board and Intelligent Smart Panel by ensuring that the digital contents are regularly updated; and
- Monitoring the Sistem Pengurusan Aduan Awam (SISPAA)
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