Corporate Communication Unit
Puan Diyana binti Hassim
The Corporate Communications Unit, Public Service Department, was approved following the Financial Procedure Act, 1957 Section 15 (3) Posts Warrant No. A51 2009, which became effective on 16 March 2009. The establishment of this unit was done through the decision of the Special Cabinet Committee on National Management, Series 6 No.2 / 2008m on 22 September 2008. The committee had agreed that the posts of Public Relations Officers (PPA) in the ministries should be revised and the role and functions of PPAs should be realigned in tandem with the aspirations of the government.
The Corporate Communications Unit was established on 1 January 2016 through the restructuring process of the previous Communications Team and the expansion of their roles and functions, which serve to enhance the image of PSD as the main driving force for public service transformation.
- To establish good relations between the Department and the public and media through the strategy of effective delivery of service information in order to achieve PSD’s overall objectives;
- To ensure the effective planning and implementation of media plans regarding publicity, promotions, and campaigns for each policy, role, programme, activity, and official event of the Department through promotional materials, electronic media and print media;
- To prepare handouts and reference materials for the public and media as well as information materials for each policy, role, programme, activity, and official event of the Department by publishing print materials such as bulletins, annual reports, brochures, pamphlets, photographs, and videos;
- To ensure the complaints and suggestions from the public and customers regarding PSD services are coordinated smoothly and the requirements are fulfilled; and
- To ensure the public and customers who are interested to find out or who are currently receiving and have received service from the Department are treated well and managed expeditiously and effectively.
- Serves as the catalyst of PSD’s corporate image by acting as an observer, listener and presenter of customer and corporate information to the DGPS.
- As the communication and media relations manager and the counter services supervisor for PSD, the Corporate Communications Unit is directly accountable to the Director General of Public Service with the following key functions:
- Serves as a ‘focal point’ for the Department in the delivery and distribution of information at departmental, national and global levels;
- Plans and implements PSD’s corporate image enhancement strategy;
- Plans and implements the Department’s public relations programmes; and
- Coordinates the preparation for briefings, logistics, and visitation arrangements for the Department’s local and foreign guests.
- Serves as a focal point for the Department in the delivery of service and relations with PSD’s customers.
- Plans and implements the strategies for PSD’s service delivery and customer operations. Manages and handles the daily operations of 1Serve JPA4U Counter.
- Manages and coordinates the complaints, queries and suggestions received by PSD through SISPAA, mail, e-mail, telephone, fax and social media.
- Plans and implements PSD’s e-Pelanggan programme (Virtual Meet the Customers Day).
- Plans and implements PSD’s annual Customer Satisfaction Survey.
- Monitors and manages feedback on current issues related to PSD and Public Service.
- Acting as the focal point regarding matters concerning the Department’s service delivery and customer relationships;
- Planning and implementing PSD’s service delivery strategies and control management. Managing the daily operations of the JPA4U counter.
- Coordinating and managing complaints, questions and suggestions received by the Department through SISPAA, MyGCC, letters, e-mails, telephone calls, facsimile and social media.
- Planning and implementing PSD’s e-Pelanggan programme (Virtual Meet the Customers Day).
- Planning and implementing PSD’s annual Customer Satisfaction Survey.
- Monitoring and managing feedback on current issues related to PSD and the Public Service.
- Plans and implements media plans in relation to publicity, promotions, and campaigns for each policy, role, programme, activity, and official event of the Department through TV and radio broadcasts; promotional materials such buntings, banners and billboards; articles for newspapers; speeches; and information delivery programmes on the services provided by PSD;
- Manages public and media relations by planning the media strategies for the dissemination of information through media coverage / press conferences, press statements, media releases and special TV/radio/press interviews, and programmes with the media; and
- Conveys information on the facts and situations that are related to the department.
- Monitors the content of PSD Portal.
- Manages the social media accounts of the Department by ensuring that the content is constantly updated with the Department’s programmes/activities and current issues related to public service;
- Monitors and manages digital content on the Information Board and Smart Intelligent Panel at PSD to ensure that it is constantly updated; and
- Monitors the Public Complaints Management System (SISPAA).
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